F1 Uncovered

Shell wanted to prove their fuels and lubricants were superior to the competition but explaining the technical reasons can be tedious. So we opened the doors to Ferrari’s F1 pit garage through a 360° digitally immersive experience. Users could explore every room, deep dive into interactive hotspots and discover Shell's integral role in their success as the team’s official partner.

Within the first month, we notched up over a million visits, 250% more than Ferrari's own site.