Stories for Every Journey
With competition in the airline industry fiercer than ever, Qantas needed to remind its most valued flyers that only Qantas offered an unparalleled level of service, tailored to their journey, wherever they were going. ‘Stories for Every Journey’ is a bespoke collection of 10 books written by Australia’s best contemporary writers, each book timed perfectly to the flight time of a specific Qantas route.