Wise Guy Organic Muesli

Whilst living in Sydney, we noticed there were surprisingly few truly nutritious Organic Muesli brands. Most were full of sugar and palm oil. In 2014 we founded Wise Guy, created the recipes, packaging, and advertising.

After numerous weekends spent in Sydney’s farmers’ markets, Wise Guy was stocked in supermarket chains: Maloneys, Honest to Goodness, Wholefoods and Bondi Wholefoods.